NORML is a non-profit organization devoted to the legalization of the responsilbe use of marijiuana by adults. The the medical, recreational, and commercial fields. This ad campagin highlights the pros of marijiuana use for each major user type and highlights false incrimination of those inducviduls. The ad then asks viewers to bring their state into the conversation. 

You hold the key to marijuana law reform
The federal government has given researchers the gree light to test marijuana as a treatment for war veterans with post-traumatic stress disorder. Yet 27 states still have harsh laws against its use.
Bring your state into the conversation.

You hold the key to marijuana law reform
Many mothers get arrested for simple marijuana possesion every year. It is time to bring justice for these mothers. Why should someone be persecuted for their choice of lifestyle?
Bring your state into the conversation.

You hold the key to marijuana law reform
Give relief to patients with HIV, AIDS, cancer dementia, glaucoma, seizures, ongoing pain, and many more ailments by legalizing the responsible use of marijuana by adults. 
Bring your state into the conversation.